Bringing a gas and fuel company to be one with the times is quite the task. The answer is staying within a defined box by the client and yet finding ways to bring their brand forward to give them a polished and confident look. Utilizing the dark, rich navy blue and thin bright lines of red through different mediums and pairing these colors and oil imagery with bold edgy type is what helped this company take a step forward into the current times.

In process of exploring this brand, we were able to explore design in forms of videos, social posts, and website designs.

In collaboration with creative team at Hierarchy Advertising