Lone Star College provides focused and individualized care for all their students career plan. Coming out of the pandemic, the college created a targeted campaign for the the future generations of healthcare. Wanting to keep this campaign inspiring and in brand, the design uses bright colors and relatable, approachable imagery.

Driving nearly 1.1 million impressions on streaming video and trafficking over 2,500 clicks to the microsite, Lone Star College was able to showcase their goal of providing individualized care to each of their students. The campaign was able to target an ideal audience via filtering down to key segments of interest. In other words, instead of using a generic age criteria, we were able to filter down to those who have shown interest in the types of programs offered via search and website behavior. Based on this strategy and the inspiring creative, this campaign was able to surpass the benchmarks in OTT, OLV and YouTube.

In collaboration with creative team at Hierarchy Advertising