By bringing the right people together with the right software, Gravitate Go gives decision-makers the power to make better supply and logistics assessments. Their mission is to deliver a weightless experience: one that’s faster and smoother, and propels our customers through any challenge. In collaboration with Gravitates leadership team, I had the opportunity to refresh their brand identity, create an impressive brand guidelines book, and develop custom material to launch the new brand including t-shirt designs and zoom backdrops.

With the use of supercharged gradients, thin seamless lines, and a striking logo mark we were able to elevate the brand to break industry standards. By using the progressive movement of the company through bold type, the look and feel of the typefaces maintain the brand’s personalized and service-driven mission while incorporating a clean, straightforward appearance.

In collaboration with creative team at Hierarchy Advertising